Elocent lets you collect testimonials via a WhatsApp link — the dominant messaging platform in dozens of markets. Yotpo's collection is built around email and ecommerce checkout flows.
Elocent generates branded QR codes so any physical business — restaurants, salons, gyms — can collect reviews in person. Yotpo is designed exclusively for online stores.
Elocent Pro is $19.99/mo. Yotpo's paid plans start at $79/mo+ and scale steeply with review volume and features. The savings are significant for growing businesses.
Yotpo is tightly integrated into Shopify and ecommerce platforms. Elocent is platform-agnostic — it works for service businesses, SaaS, agencies, coaches, and more.