10 ready-to-use templates

10 Testimonial Request Email Templates That Get Responses

Copy, customize, and send. These templates are written for real situations — not generic "please leave a review" blasts that get ignored.

What makes testimonial request emails work

Send within 3–7 days of purchase — enthusiasm peaks early
Personalize with the customer's name and something specific to their situation
Give a specific time estimate ('60 seconds') — it reduces hesitation dramatically
Offer choice: 'video or written' — lowers the bar for each
Follow up once if no response — 80% of reviews come from follow-up emails
Keep it short — under 100 words performs better than long emails

10 templates for every situation

1

The simple ask

Any industry3–7 days after purchase

Subject: Quick favor — 60 seconds?

Hi [Name],

Hope [product/service] has been working well for you! If you've had a good experience, I'd love a quick testimonial — it takes under 60 seconds:

[your collector link]

Video or written, totally your choice. Either is incredibly helpful.

Thank you,
[Your name]

Why it works: Short, low-pressure, gives the customer choice. Works across every industry.

2

The specific result ask

SaaS / B2BAfter a measurable milestone

Subject: You mentioned [result] — would you share that?

Hi [Name],

When you mentioned [specific result they shared, e.g. "your conversion rate went up 20%"] I thought — that's exactly the kind of story other businesses need to hear.

Would you be willing to share that in a quick testimonial? Here's a link — takes about 60 seconds:

[collector link]

No need to write anything formal. Just say what you told me.

Thanks so much,
[Your name]

Why it works: References something real they said. Feels deeply personal, not like a template.

3

The post-purchase follow-up

E-commerce5–7 days after delivery confirmed

Subject: How's [product name] working out?

Hi [Name],

It's been a few days since your [product] arrived — how are you finding it?

If you're happy with it, we'd love a quick review. It helps more customers like you discover us:

[collector link]

You can leave a written review, or record a quick video — whatever feels easier.

Thanks for your support,
[Your name] at [Business name]

Why it works: Opens with genuine interest, not just a request. The 'more customers like you' framing feels communal.

4

The WhatsApp message

Local business / serviceSame day as service or right after

Subject: WhatsApp message (no subject line)

Hey [Name]! So glad today went well 😊 Quick ask — would you be up for leaving us a quick video review? Just takes 60 seconds and it really helps us: [link]

No pressure at all, but we'd really appreciate it! 🙏

Why it works: Casual, personal, uses emojis naturally. Feels like a text from a friend, not marketing.

5

The bulk campaign

Any industry with a customer listOne-time campaign to existing customers

Subject: We'd love to hear your story

Hi [Name],

You've been a [Business name] customer for a while now, and we'd genuinely love to hear how things have gone for you.

If you've had a positive experience, would you share it in a quick testimonial?

[collector link]

It takes under 60 seconds. Video or written — your choice. And it makes a real difference for other customers deciding whether to try us.

Thank you so much,
[Your name]

Why it works: Acknowledges the relationship ('you've been a customer'). Explains why it matters ('makes a real difference').

6

The case study request

B2B / agenciesAfter a successful project

Subject: Would you be up for a quick case study?

Hi [Name],

The results from our work together have been impressive — [specific outcome if known]. I'd love to write up a short case study on it, and I'd only need about 5 minutes of your time for a quick video or a few written answers.

Would you be open to it? Here's a link to share your story:

[collector link]

Happy to keep it anonymous if you prefer.

Best,
[Your name]

Why it works: Frames it as a case study (feels more prestigious than a testimonial). Offers anonymity to lower risk.

7

The loyalty reward angle

E-commerce / subscriptionAt a loyalty milestone (6 months, 1 year)

Subject: You've been with us for [X] — thank you

Hi [Name],

You've been a [Business name] customer for [X months/year] — and we're genuinely grateful.

To celebrate, we'd love to feature your story. If you'd be willing to share a quick testimonial about your experience with us, it would mean the world:

[collector link]

Video takes 60 seconds. Written takes 2 minutes. Either is amazing.

With appreciation,
[Your name]

Why it works: Leads with gratitude, not a request. The milestone framing makes the customer feel recognized.

8

The post-support resolution

SaaS / any with support team24–48 hours after a support ticket marked 'resolved'

Subject: Glad we could help — one small ask?

Hi [Name],

Glad we were able to sort out [issue] for you! If your overall experience with [Business name] has been positive, we'd really appreciate a quick testimonial:

[collector link]

Takes less than 60 seconds and helps other customers feel confident choosing us.

Thanks again,
[Your name]

Why it works: Strikes when satisfaction is high after a problem was solved. References the specific issue to feel personal.

9

The referral + testimonial combo

Service businessesWhen a customer refers someone to you

Subject: Thank you for the referral — one more thing?

Hi [Name],

Thank you so much for referring [referred person's name / 'a friend'] to us — that genuinely means the world.

Since you're already recommending us, would you also be willing to leave a quick testimonial? It helps people who discover us online feel the same confidence your friend had:

[collector link]

Takes 60 seconds, and it compounds your referral's impact.

With gratitude,
[Your name]

Why it works: Captures customers at peak advocacy. The 'compounds your referral' framing is compelling.

10

The video-specific ask

Any industryTo warm leads who have already left text testimonials

Subject: Would you be up for a 60-second video version?

Hi [Name],

Thank you so much for the kind words you shared earlier — they've already helped us reach more customers.

I have one more ask: would you be willing to record a 60-second video saying roughly the same thing? Video testimonials resonate even more with new customers.

Here's a direct link to record — no download, works in your browser:

[collector link]

Totally okay if not — your written testimonial is already wonderful.

Thank you again,
[Your name]

Why it works: Targets existing text testimonial givers. The 'they've already helped' opener creates reciprocity.

Ready to Send Your First Request?

Create your Elocent collector page, grab your link, and start sending these templates today.