Copy, customize, and send. These templates are written for real situations — not generic "please leave a review" blasts that get ignored.
Subject: Quick favor — 60 seconds?
Hi [Name], Hope [product/service] has been working well for you! If you've had a good experience, I'd love a quick testimonial — it takes under 60 seconds: [your collector link] Video or written, totally your choice. Either is incredibly helpful. Thank you, [Your name]
Why it works: Short, low-pressure, gives the customer choice. Works across every industry.
Subject: You mentioned [result] — would you share that?
Hi [Name], When you mentioned [specific result they shared, e.g. "your conversion rate went up 20%"] I thought — that's exactly the kind of story other businesses need to hear. Would you be willing to share that in a quick testimonial? Here's a link — takes about 60 seconds: [collector link] No need to write anything formal. Just say what you told me. Thanks so much, [Your name]
Why it works: References something real they said. Feels deeply personal, not like a template.
Subject: How's [product name] working out?
Hi [Name], It's been a few days since your [product] arrived — how are you finding it? If you're happy with it, we'd love a quick review. It helps more customers like you discover us: [collector link] You can leave a written review, or record a quick video — whatever feels easier. Thanks for your support, [Your name] at [Business name]
Why it works: Opens with genuine interest, not just a request. The 'more customers like you' framing feels communal.
Subject: WhatsApp message (no subject line)
Hey [Name]! So glad today went well 😊 Quick ask — would you be up for leaving us a quick video review? Just takes 60 seconds and it really helps us: [link] No pressure at all, but we'd really appreciate it! 🙏
Why it works: Casual, personal, uses emojis naturally. Feels like a text from a friend, not marketing.
Subject: We'd love to hear your story
Hi [Name], You've been a [Business name] customer for a while now, and we'd genuinely love to hear how things have gone for you. If you've had a positive experience, would you share it in a quick testimonial? [collector link] It takes under 60 seconds. Video or written — your choice. And it makes a real difference for other customers deciding whether to try us. Thank you so much, [Your name]
Why it works: Acknowledges the relationship ('you've been a customer'). Explains why it matters ('makes a real difference').
Subject: Would you be up for a quick case study?
Hi [Name], The results from our work together have been impressive — [specific outcome if known]. I'd love to write up a short case study on it, and I'd only need about 5 minutes of your time for a quick video or a few written answers. Would you be open to it? Here's a link to share your story: [collector link] Happy to keep it anonymous if you prefer. Best, [Your name]
Why it works: Frames it as a case study (feels more prestigious than a testimonial). Offers anonymity to lower risk.
Subject: You've been with us for [X] — thank you
Hi [Name], You've been a [Business name] customer for [X months/year] — and we're genuinely grateful. To celebrate, we'd love to feature your story. If you'd be willing to share a quick testimonial about your experience with us, it would mean the world: [collector link] Video takes 60 seconds. Written takes 2 minutes. Either is amazing. With appreciation, [Your name]
Why it works: Leads with gratitude, not a request. The milestone framing makes the customer feel recognized.
Subject: Glad we could help — one small ask?
Hi [Name], Glad we were able to sort out [issue] for you! If your overall experience with [Business name] has been positive, we'd really appreciate a quick testimonial: [collector link] Takes less than 60 seconds and helps other customers feel confident choosing us. Thanks again, [Your name]
Why it works: Strikes when satisfaction is high after a problem was solved. References the specific issue to feel personal.
Subject: Thank you for the referral — one more thing?
Hi [Name], Thank you so much for referring [referred person's name / 'a friend'] to us — that genuinely means the world. Since you're already recommending us, would you also be willing to leave a quick testimonial? It helps people who discover us online feel the same confidence your friend had: [collector link] Takes 60 seconds, and it compounds your referral's impact. With gratitude, [Your name]
Why it works: Captures customers at peak advocacy. The 'compounds your referral' framing is compelling.
Subject: Would you be up for a 60-second video version?
Hi [Name], Thank you so much for the kind words you shared earlier — they've already helped us reach more customers. I have one more ask: would you be willing to record a 60-second video saying roughly the same thing? Video testimonials resonate even more with new customers. Here's a direct link to record — no download, works in your browser: [collector link] Totally okay if not — your written testimonial is already wonderful. Thank you again, [Your name]
Why it works: Targets existing text testimonial givers. The 'they've already helped' opener creates reciprocity.